I conducted this interview with Erik Mohr as a member of the book tour for Sam Beiko’s second book in The Realms of Ancient Series. Erik Mohr, the Creative Director at Made by Emblem. Erik has been working as an art director for over 10 years and has received numerous industry awards including the Society of Publication Designers, Canadian National Magazine Awards, Art Directors Club of Canada and Magazines du Québec. Erik has been very kind and patient, and answered all of the questions I directed at him about the artwork, and I can see why it would be an absolute pleasure for any author to work with him and his team. Here is our full interview:
What attracted you about this particular project, and what made you take on Scion of the Fox in the first place last year?
I have been a fan of Sam Beiko’s work for years. We had worked together on her previous book, The Lake and the Library, and she really wanted to work together on The Realms of Ancient series. I was super excited and loved the direction she wanted to see the cover taking. Book design can be really exciting for a number of reasons, but the best is working with incredibly talented people and the collaboration between the author and designer.
Does it feel different working on Canadian projects for Canadian authors versus magazine art for things further away?
We have worked on book covers for Canadian, US and British publishers. I have to admit that the Canadian market is normally very conservative. That said, we’ve had the opportunity to work with publishers who are willing to take risks and create really exciting book covers. The magazine work we do is very different from the book design work. But there is cross-over, too. Magazine work is very fast paced and every page needs lots of entry points and design elements. But legibility and typographic skills are mandatory in book design and it’s simple and little tricks that can make a big difference.
What techniques do you use when creating a book cover? Do you make a plan, do you make several covers and choose the best one, or do you just keep building on the one template?
The process for creating a book cover involves reading the manuscript or excerpt, discussing the cover with the publisher and author, lots of sketches, then lots of discussions, lots of revisions and then eventually the finished product. Sometimes the first sketch is bang on. Sometimes there are 20+ revisions. Designing a book cover is all about marketing the book. Many considerations can influence the design of the book: who’s the audience, what genre is the book, is it part of a series?
Do you read the novel in its entirety first and then decide what to extract from it for the cover art, or do you obtain an excerpt and an idea from the publisher and work with that?
It totally depends. Sometimes the cover needs to be designed before the book has gone through its final proofing. Or there are substantial rewrites happening. In that case, we read the synopsis. Sometimes if there are issues with the manuscript, there are exhaustive emails about the story to best communicate the themes and mood.
Would reading the whole novel be too distracting because there would be too much material to decide what to choose?
Not at all! It’s what we prefer! That way we can understand the story arc and what elements are significant and which are spoilers!
Did you coordinate that both books complement each other (green and red) and have one central figure in the middle on purpose or did it turn out that way by accident?
This was very much on purpose! We didn’t know what the characters would be on the second book cover, but we purposely created a simple and impactful cover featuring a central character. This made for a composition which could easily be adapted to other books in the series.
Do you paint or draw by hand, or do you use computer programs, if yes, which programs do you use?
We use Photoshop primarily. The process is basically a digital collage. We photograph textures and find stock photos online that we can use as elements. Then there is a lengthy layered process to achieve the final photographic image. This way, we are able to create surreal or fantastical settings and characters.
–End of Interview–
I would like to extend my thanks to Erik Mohr for answering all of the questions and for creating such beautiful covers. Children of the Bloodlands was published by ECW Press.